Incerto was  founded as an independent activity by Adi Ben Atar in order to provide professional and experienced services that supports companies in trade credit and finance.

Adi holds more than 20 years of experience that was gained while working for Clal Credit Insurace Ltd - An Israeli credit insurance company held by Clal Insurance ( 80%) and  Atradius (20%).

Over more than 10 years , Adi held the positions of EVP and Deputy Ceo , managing and leading core activities of the company- Credit Risks Management, Customers Relations ,Sales and Business Development.

Adi holds a B.A of Administrations and Economics and an MBA in Business Administrations, Majored in Finance.

At the end of 2008, during the financial crisis, Adi was exposed to the book- The Black Swan, written by the Nassim Nicholas Taleb. The book is one of four books written by Mr. Taleb (The Black Swan, Fooled by Randomness, Anti fragile and Skin In The Game)-The series is called INCERTO.

Some of the  Author's Ideas, together with facing credit risks in reality led to an approach and a view towards trade credit risks ( and information) analyzing, handling and managing. We cannot avoid all risks but we sure should reduce those we can observe and protect from those we cannot foresee. It is a strategic approach.